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Store analytics: visits, sales funnel and unfinished checkouts

See how many people visit your online store, where they come from, where they drop off before ordering, and which checkouts you can still follow up.

Illustration: crumpled notes become a rising bar chart next to a small shop

Your online store now reports what happens between a visit and an order. In the app, open Online Store, then Analytics.

Store analytics with daily visits and the shopping activity chart

What you can see

  • Visits and orders. How many visits the store had in the period you choose, how many ended in an order, and how that compares with the period before.
  • The funnel. How many visits viewed a product, added to the cart, started checkout and placed an order, so you can see where customers stop.
  • Traffic sources. Whether visitors came from Facebook, Instagram, a search engine, a direct link or elsewhere.
  • Products. Which products are viewed most and which are bought most.
  • Customers. The cities your orders ship to.
  • Unfinished checkouts. Customers who entered their details and did not complete the order appear in a follow-up list, so you can contact them and mark each one as handled.

You can look at any range of up to 90 days.

Privacy

Visitors are counted anonymously. Rafiq does not store their IP address. It keeps only an approximate location, the type of device and the language. Unfinished checkout details are removed after 30 days.